Summer has officially arrived in New Zealand - but along with the longer days, blue skies and warmer weather - also comes the days of highest drowning numbers.
43% of drownings occur over the summer period.
Days Like These is a Water Safety New Zealand campaign. It draws attention to the fact that nearly half of drownings in New Zealand occur during summer.
Through Days Like These, Water Safety New Zealand asks us to take extra care during summer in and around water. Days Like These reminds New Zealanders that drowning is preventable and there are steps that can be taken to reduce our drowning rate.
Every life lost is one too many.
Everyday decisions prevent drowning.